“NeuroFocus, one of the leading neuromarketing firms in the country, just released an analysis of why our deep subconscious rejected the Gap logo with such finality.”
(via What Neuroscience Has to Say About Gap’s Logo Disaster | Discoblog)
Source: blogs.discovermagazine.com
25 Notes/ Hide
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clickhereformore reblogged this from jtotheizzoe and added:
the “boring old Helvetica” part. Just sayin’.
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scaliber reblogged this from jtotheizzoe and added:
I wish that article would have...said “BECAUSE IT’S FUCKING RETARDED”
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