OK Go … Is There Nothing You Can Not Do?

Sesame Street has teamed up with the band OK GO in this video introducing the basics of color theory. It’s all about the three primary colors.

This video might seem simplistic at first, but color theory is deeply rooted in physics and biology. The “colors” we see in light are nothing more than a certain window of wavelengths of electromagnetic radiation. Red, blue and green are primary colors in human vision (“trichromacy”). This is because you possess three different kinds of cone cells, each corresponding (more or less) to one of these wavelength ranges.

More “complicated” colors are a result of your nervous system integrating these different wavelength combinations via a very complicated network of interconnected cells that the cones connect to. The same goes for what we view as “complementary” and so on. It’s all dependent on certain cells that you have in your head and how they interpret the world around you.

For more:


EDIT: I added more context in a later post, since I didn’t do a good enough job explaining the types of color theory.

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